P G Market Analysis - 1027 Words

Andrea Carter Product Market Analysis for Proctor Gamble July 7, 2012 Product Market Analysis Proctor and Gamble is serving customers in over 180 countries with their massive market capitalization. They have a purpose to live up to for their consumers in all of those 180 countries. They provide services and branded products that are of superior quality and great value which will improve the consumers’ lives in the world now and forever. As stated on their website, â€Å"Our purpose works to unify us in a common cause and growth strategy. It is powerful because it promotes a simple idea to improve the lives of the world’s consumers every day. P$G grows by touching and improving more consumers’ lives in more parts of the world†¦more†¦show more content†¦With PG being present in 180 countries there seems to be no real barrier to entry that can’t be overcome. They have some competition from other companies that offer dishwashing detergents which can be seen as a threat of substitute products. There is definitely a presence of rivalry fro m other competitors including the store name brand detergents that are shelved next to PG’s product. Industry Cost Structure The cost structure is different in each market and country. It is based off of the economy in a certain market so that it’s affordable and economical to the consumers there. Cost structure must be carefully studied so that the product doesn’t fail and remain on the shelf while others priced more reasonably sell. Distribution Channels PG has several distribution channels that help them to get their product out to the consumers. There are stores like Wal-Mart, Target, Dollar General, and a number of grocery stores that sell the products. You can even purchase the product online from a number of retailers. Market Trends PG must keep up with any changes that occur in their target market. This can pose either threats or opportunities depending on the change that occurs. They need to be cautious of price sensitivity and whether there is a new demand for variety. Also there can be changes that are regional that they need to keep an eye out for. Key Success FactorsShow MoreRelatedPG Market Analysis596 Words   |  3 PagesPROCTOR AND GAMBLE COMPANY DECISION SHEET The LDL market segmentation for Procter amp; Gamble is based on three main product attributes. Performance describes the product’s primary cleaning benefit, mildness describes the gentleness on hands, and price provides the benefit of low cost. Pamp;G positioned its three LDL brands very differently. Ivory is positioned to appeal to females, primarily middle-class mothers, who enjoy the benefit of younger looking hands. 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The company markets its range of goods to different global regions having expanded to new markets over time. Among the consumer products offered by Procter and Gamble include cleaning products, pharmaceuticals, and personal care supplies among other products (Proctor Gamble Company Case Study Analysis, 2016). The corporation prides itself on innovations and collaborations as